Dolores’ Chili Truck will be rolling to Azusa High tonight, joining other food trucks at a fundraising event put on by Freddy’s Food Court. 
“The Chili Truck” will be serving up Dolores’ famous all-beef blend in food-truck favorites, Chili Dogs, Chili Fritos® and Chili Nachos at tonight’s event from 5-9 in the student parking lot. Proceeds will benefit The Azusa High Wresting Team.
The mobile restaurant will also be stocked with Dolores merchandise such as Hats, T-shirts, Sweatshirts, Jackets and Aprons. Chili fans will also be treated to such non-edible Dolores freebies as key chains, pens, lanyards, bumper stickers and mouse pads.
Be on the lookout for the Dolores Chili Truck every weekend wherever hungry people are found: parking lots, at carnivals and festivals, soccer matches, football games, Chili Cook-Offs or Food Truck events.
"The Chili Truck" recently toured LA stopping on several popular street corners and made appearances at a couple Superior Grocers' parking lots.
Chili fans can follow Dolores Chili on Twitter, @chilibrick or on Facebook, facebook.com/chilibrick to stay up-to-date on the truck's whereabouts.
Dolores Chili and Superior Grocers have teamed up to offer shoppers a taste of “L.A.’s Favorite Chili” at a low price.
Consumers can purchase a Dolores “Pepper Belly,” featuring the flavorful taste consumers have come to expect from Dolores, for $1.50 at select Superior Grocer outlets.
Many know "Pepper Bellies" from little league and football snack bars, however Superior has added more excitement by serving a generous scoop of Dolores Chili over a 1 oz. bag of corn chips. Superior and Dolores will also be adding Chili Nachos, Chili Fries and Chili Dogs to the line-up very soon.
Superior Grocers has been a long-time retailer of Dolores Chili, and has just recently added the company's new Chicken Chili Brick® to all of their 40 locations. Now Chili fans can buy the Original Beef Chili or the New Chicken Chili in the Meat Department for $4.99 per 20 oz. tray.
“Dolores Chili fans have enjoyed Dolores Chili over chips, Chili Cheese Nachos, Chili Dogs or Chili Fries for years, and now they can get them right here in the grocery store, so we’re very excited about serving our Dolores Chili in stores,” said Dolores president David Muñoz. “This is an opportunity for people to learn new ways to enjoy our chili.”
Dolores Canning Co. Inc, the Los Angeles manufacturer of Dolores Chili, has been selling its famous chili products in retail stores for decades.
Restaurants such as Philippe the Original in Downtown L.A. also sell Dolores Chili by the cup or bowl where patrons often purchase a bag of corn chips on the side.
"Dolores Pepper Bellies" are being sold from open to close in the bakery or deli section at select Superior stores in LA, Orange, Riverside and San Bernardino counties with more being added.
Complete list of currently selling stores:
Los Angeles County
City of Industry: Store #14 (Hacienda Blvd.)
Cudahy: Store#5 (Atlantic Ave.)
Long Beach: Store #19 (Cherry Ave.)
Los Angeles: Store #13 (Cesar E. Chavez Ave.), Store #1 (Avalon Blvd.), Store #2 (Compton Ave.), Store #24 (Hoover St.)
Lynwood: Store #3 (Martin Luther King Jr. Blvd.)
South El Monte: Store #4 (Durfee Ave.)
Orange County
Buena Park: Store #36 (La Palma Ave.)
Santa Ana: Store #9 (Main St.)
San Bernardino County
Chino: Store #25 (Central Ave.)
Fontana: Store #22 (Foothill Blvd.)
Ontario: Store #20 (Holt Blvd.)
Rialto: Store #21 (West Baseline Ave.)
Riverside County
Moreno Valley: Store #27 (Sunnymead Blvd.)
Combine a dash of creativity with a serving of Dolores Chili, and you may have the winning recipe.
Dolores Canning Co. is seeking three individuals with the best recipe involving its famous Dolores Chili.
Three prizes will be awarded – first, second and third — and each winner will be featured in Dolores’ online Recipes page, on Dolores’ Facebook page (facebook.com/chilibrick) and will receive one of the following prizes:
- First-place winner: Dolores Chili Cooking Kit, one case of Dolores Chili and $200 (Approximate Retail Value: $300)
- Second-place winner: Dolores Chili Cooking Kit, one case of Dolores Chili and $75 (Approximate Retail Value: $300)
- Third-place winner: Dolores Chili Cooking Kit and one case of Dolores Chili (Approximate Retail Value: $300)
300-store discount chain to carry Dolores in convenient packaging
In a store made famous for value and variety, "L.A.'s Favorite Chili" is a natural fit.
Los Angeles-based Dolores Canning Co. Inc is introducing a 7-ounce package of Dolores Chili Sauce, available exclusively at 99 Cents Only Stores in four states. The new sauce, packed into individual microwave-friendly servings, retains the same great flavor that made Dolores Chili famous. It will be sold at all 300 99 Cents Only Stores in California, Nevada, Arizona and Texas.
“Dolores Chili Sauce is another way for people to enjoy a single-serving of Dolores Chili. It’s perfect with dogs, burgers, fries, nachos or straight,” said Dolores president David Muñoz.
The microwave-safe sauce, which heats in less than a minute, arrives at a perfect time. As savvy consumers become more time- and budget-conscious in their search for quality, discount retailers like 99 Cents Only Stores have surged in popularity.
In January 2011, Time magazine reported that bargain hunting has expanded its popularity to middle-class households. According to another report, there were fewer than 6,000 dollar stores in the U.S. as recently as 1996; by May 2011 the country's three largest dollar stores had more than 20,000 outlets.
Founded in 1982, 99 Cents Only was an early innovator of the bargain retail concept. For more than 25 years, everything was priced at 99 cents. Due to rising costs, the top price of its goods eventually increased to 99.99 cents.
Dolores Chili and 99 Cents Only Stores are a logical match, since the chili has built its reputation on value in addition to flavor. A 20-ounce all-beef brick of Dolores Chili serves four to five, and varies in price between $4 and $5, depending on the retailer.
“At just 99 cents, the chili sauce offers customers a lower-cost option — perfect for keeping within a budget — but in a size that still satisfies,” Muñoz said.
99 Cents Only joins Superior, Food4Less and Winco Foods as other outlets where chili lovers can enjoy the Dolores flavor. Retail stores and Smart&Final offer 20-ounce bricks and five-pound trays of Dolores Chili. In 2011, Dolores Chicken Chili was introduced and made available at Superior Grocers across California.
Dolores Chili is also served at countless foodservice establishments throughout the West Coast and is a favorite at Downtown L.A.’s famous Philippe the Original.
Chili Brick® moves to No. 2 spot in LA area Meat Department Sales
Ground beef, steaks, chicken breast, lunch meat, sausage and Chili Brick®. Last fall Chili Brick® was ranked No. 3 amongst these items stocked in Southern California’s Food 4 Less fresh meat cases. READ MORE...Trends
Chili Brick® adds another chain to the list. Vons will now carry Chili Bricks® in their frozen section.
For years, Chili Brick® has been a popular item at various Southern California grocery stores. At chains such as Stater Brothers, Albertson's and Food 4 Less, the Chili Brick® is on shelves behind freezer doors or next to frozen poultry and beef in the frozen meat section. Vons is the newest edition to the list. read this .pdf ...
Chili Brick® can now be found in the frozen meat department at all 325 Vons stores across Southern California, from Central California to the Mexican Border. Although the Chili Brick® has been sold at a limited number of Vons stores for the past 25 years, shoppers have had difficulty finding the famous Chili Brick® in all Vons locations. After years of customer requests, the decision was made to carry the Chili Bricks® throughout the entire chain.
"We've enjoyed working with select Vons stores for years, but now it's in all of them across Southern California," said Dolores Chili's president, David Munoz. "Consumers throughout the southland have called and asked why they couldn't find the Chili Bricks® in their local Vons store. Now we can direct them to any Vons store location. We're excited and we look forward to working closer with Vons."
Dolores Canning Co., the manufacturer of the Chili Brick®, expects to begin sampling programs within the next week at several Vons stores. Dolores employees will present recipes and sample prepared Chili Brick®, demonstrating ways to use the versatile product.
Chili Brick®, an all-beef chili, is fully cooked and is sold frozen in the meat department. The great taste and ease of use is an alternative to traditional "canned" chili. The famous chili has been made in East Los Angeles since 1973 and is distributed throughout the West Coast. Each tray sells for $4.29 and will serve four to six people.
Chili Bricks® are also sold to restaurant owners and operators at Smart & Final and Restaurant Depot behind freezer doors, and on Costco Wholesale's on-line Business Delivery page. Distributors across Southern California and nationwide also carry the Chili Bricks on their product lists and sell to restaurants, fast food chains and hamburger and hot dog stands.
Distributors who wish to add Dolores Chili Bricks to their product list should contact Munoz at sales@dolorescanning.com.
Dolores Chili is famous at Philippe the Original in Downtown L.A where it is served in a cup with crackers on the side.
Chilidogs, chili burgers, chili fries and the famous straight bowl of chili are the most common ways Dolores Chili is served.
Dolorescanning.com also sells the chili directly to consumers at www.dolorescanning.com/catalog.
Find a nearby Vons store at https://www.vons.com/ifl/grocery/store-locator. Download .pdf
According to Ralphs and Food 4 Less grocery stores, Chili Brick® is the number three item sold in their meat department. Just behind front-runners Oscar Meyer and Farmer John, the all beef, 20-ounce Chili Brick® topped the sales reports at the end of the third quarter for the LA area. "We're starting to make a hype in grocery stores. When people don't see our product, they're asking for it, and when it's there, they're buying it," said David Muñoz, Dolores Canning Co. president. The Chili Brick's® continued popularity at Ralphs and Food 4 Less has placed it alongside top selling national brand items providing excellent value for consumers. The frozen, fully cooked Chili Bricks® are sold for $4.29, and one brick can serve four to six people. The proven seller can be served in a bowl, topped on a dog, nachos or burger, paired with any main dish, or in various recipes calling for chili. It is raved about on blogs, recipes, and Facebook and Twitter posts. Some fans, friends and followers say the chili is the base of their homemade recipes. Countless fans from around the country get their "Chili fix" weekly by ordering the chili online. Dolores Canning Co., the manufacturer of the Chili Brick®, sells its product in grocery chains beyond Ralphs and Food 4 Less. Two weeks ago, the company announced the expansion of its Chili Brick to all 325 Southern California Vons stores. The brick is also sold in most Southern California grocery chains such as Albertson's & Stater Brothers, as well as countless independents. Club stores & Foodservice stores like Smart & Final and Restaurant Depot carry the larger size, 5-pound tray. Restaurants such as Philippe the Original, in Downtown LA, feature the famous chili on their menu. Distributors carry the chili and distribute to restaurant chains and independent establishments. Dolores Canning Co. is a family owned, third generation and minority owned business. The company has been making the famous Chili Brick® since 1954 at its East Los Angeles plant. The chili can be purchased direct on-line at https://dolorescanning.com/catalog/.
"Free Cup of Chili Day." Let's look at those five words, briefly. They're all really good words. "Day" is probably our favorite of the bunch, but close seconds are "Free" and "Chili," too.
"Cup" and "of"? You're not bad at all. "Of," you help us out a lot. Of course.
In short, there's nothing not to like about the Dolores Chili event going on at Philippe on Tuesday, Jan. 18. Dolores, of course -- oh, there's that "of" again -- has been here in Los Angeles and making all sorts of delicious edibles for over half a century.
And Philippe the Original? Yeah. They're famous for something. Think, think. Well, we'd say the bright pink eggs in the big jar on the counter, but everyone from here to Antarctica knows the French Dips. And that hot-hot mustard. And that the restaurant is well over a century old.
So, there are a couple of major to-knows about Free Cup of Chili Day. One, you get the free cup with the purchase of a sandwich. You'll want to buy a sandwich, anyway, right? You'll be at Philippe's.
And two, the event starts at 11 a.m. on Jan. 18, and the first 500 people will get a voucher for that free cup.
If you're a chili fanatic, and a Philippe's fan, and you'll be in the area, you'll want to join the queue early on, we imagine. Would some of that mustard be good on the chili, we wonder? Oh yeah.
By the way, two other words we love are "Chili Brick®." Read more at the Dolores site.
Update: This is a cup, not a bowl. Yum!
Copyright NBC Local Media read more... | download .pdf
Recipe for success: Dolores Canning Co. expands distribution
If the Chili Brick® is anything - it's versatile.
Just ask David Munoz, president of Los Angeles-based Dolores Canning Co. Inc., which produces the concentrated chili mix.
"Brick chili is a term, so we call ours the chili brick®," the San Gabriel Valley resident said. "It's packed into a brick shape and it's concentrated, so you have to add water. Some take the mix and put a can of beans in there, and others use it for chili fries. You have so many different uses for this, and it doesn't have any soy or fillers and preservatives." read more... | download .pdf