Dolores Chili and Superior Grocers have teamed up to offer shoppers a taste of “L.A.’s Favorite Chili” at a low price.
Consumers can purchase a Dolores “Pepper Belly,” featuring the flavorful taste consumers have come to expect from Dolores, for $1.50 at select Superior Grocer outlets.
Many know "Pepper Bellies" from little league and football snack bars, however Superior has added more excitement by serving a generous scoop of Dolores Chili over a 1 oz. bag of corn chips. Superior and Dolores will also be adding Chili Nachos, Chili Fries and Chili Dogs to the line-up very soon.
Superior Grocers has been a long-time retailer of Dolores Chili, and has just recently added the company's new Chicken Chili Brick® to all of their 40 locations. Now Chili fans can buy the Original Beef Chili or the New Chicken Chili in the Meat Department for $4.99 per 20 oz. tray.
“Dolores Chili fans have enjoyed Dolores Chili over chips, Chili Cheese Nachos, Chili Dogs or Chili Fries for years, and now they can get them right here in the grocery store, so we’re very excited about serving our Dolores Chili in stores,” said Dolores president David Muñoz. “This is an opportunity for people to learn new ways to enjoy our chili.”
Dolores Canning Co. Inc, the Los Angeles manufacturer of Dolores Chili, has been selling its famous chili products in retail stores for decades.
Restaurants such as Philippe the Original in Downtown L.A. also sell Dolores Chili by the cup or bowl where patrons often purchase a bag of corn chips on the side.
"Dolores Pepper Bellies" are being sold from open to close in the bakery or deli section at select Superior stores in LA, Orange, Riverside and San Bernardino counties with more being added.
Complete list of currently selling stores:
Los Angeles County
City of Industry: Store #14 (Hacienda Blvd.)
Cudahy: Store#5 (Atlantic Ave.)
Long Beach: Store #19 (Cherry Ave.)
Los Angeles: Store #13 (Cesar E. Chavez Ave.), Store #1 (Avalon Blvd.), Store #2 (Compton Ave.), Store #24 (Hoover St.)
Lynwood: Store #3 (Martin Luther King Jr. Blvd.)
South El Monte: Store #4 (Durfee Ave.)
Orange County
Buena Park: Store #36 (La Palma Ave.)
Santa Ana: Store #9 (Main St.)
San Bernardino County
Chino: Store #25 (Central Ave.)
Fontana: Store #22 (Foothill Blvd.)
Ontario: Store #20 (Holt Blvd.)
Rialto: Store #21 (West Baseline Ave.)
Riverside County
Moreno Valley: Store #27 (Sunnymead Blvd.)
Combine a dash of creativity with a serving of Dolores Chili, and you may have the winning recipe.
Dolores Canning Co. is seeking three individuals with the best recipe involving its famous Dolores Chili.
Three prizes will be awarded – first, second and third — and each winner will be featured in Dolores’ online Recipes page, on Dolores’ Facebook page (facebook.com/chilibrick) and will receive one of the following prizes:
- First-place winner: Dolores Chili Cooking Kit, one case of Dolores Chili and $200 (Approximate Retail Value: $300)
- Second-place winner: Dolores Chili Cooking Kit, one case of Dolores Chili and $75 (Approximate Retail Value: $300)
- Third-place winner: Dolores Chili Cooking Kit and one case of Dolores Chili (Approximate Retail Value: $300)
300-store discount chain to carry Dolores in convenient packaging
In a store made famous for value and variety, "L.A.'s Favorite Chili" is a natural fit.
Los Angeles-based Dolores Canning Co. Inc is introducing a 7-ounce package of Dolores Chili Sauce, available exclusively at 99 Cents Only Stores in four states. The new sauce, packed into individual microwave-friendly servings, retains the same great flavor that made Dolores Chili famous. It will be sold at all 300 99 Cents Only Stores in California, Nevada, Arizona and Texas.
“Dolores Chili Sauce is another way for people to enjoy a single-serving of Dolores Chili. It’s perfect with dogs, burgers, fries, nachos or straight,” said Dolores president David Muñoz.
The microwave-safe sauce, which heats in less than a minute, arrives at a perfect time. As savvy consumers become more time- and budget-conscious in their search for quality, discount retailers like 99 Cents Only Stores have surged in popularity.
In January 2011, Time magazine reported that bargain hunting has expanded its popularity to middle-class households. According to another report, there were fewer than 6,000 dollar stores in the U.S. as recently as 1996; by May 2011 the country's three largest dollar stores had more than 20,000 outlets.
Founded in 1982, 99 Cents Only was an early innovator of the bargain retail concept. For more than 25 years, everything was priced at 99 cents. Due to rising costs, the top price of its goods eventually increased to 99.99 cents.
Dolores Chili and 99 Cents Only Stores are a logical match, since the chili has built its reputation on value in addition to flavor. A 20-ounce all-beef brick of Dolores Chili serves four to five, and varies in price between $4 and $5, depending on the retailer.
“At just 99 cents, the chili sauce offers customers a lower-cost option — perfect for keeping within a budget — but in a size that still satisfies,” Muñoz said.
99 Cents Only joins Superior, Food4Less and Winco Foods as other outlets where chili lovers can enjoy the Dolores flavor. Retail stores and Smart&Final offer 20-ounce bricks and five-pound trays of Dolores Chili. In 2011, Dolores Chicken Chili was introduced and made available at Superior Grocers across California.
Dolores Chili is also served at countless foodservice establishments throughout the West Coast and is a favorite at Downtown L.A.’s famous Philippe the Original.
Dolores Chicken Chili Brick debuted this week at Southern California Superior Grocers, offering consumers a chicken option over its original all-beef chili.
The chicken chili consists of the same family recipe and spices, which made the beef chili famous, but includes all white chicken meat and has been described as a “healthier alternative.”
The 20 oz. Chicken Chili Brick is now available in 38 Southern California Superior Grocers locations across six counties in addition to the all-beef brick already on shelves at the retail outlet.
The price for one brick, which makes four to five servings, is $4.99.
Dolores Canning Co., the manufacturer of Dolores Chili, says the new relationship represents a potential to reach those consumers who prefer an alternative to beef.
“Our new Chicken Chili Brick is a great alternative for those who prefer chicken and it maintains a healthy balance. Our new chili has low sodium, low cholesterol and absolutely no MSG,” said David Muñoz, Dolores Canning Co. president.
The Los Angeles-based chili maker has spent four decades building a following for the original all-beef Chili Brick that has long characterized the brand.
With the new chicken chili also comes a change to the packaging’s label. The Chicken Chili Brick has a lighter look, designed to make it easier for consumers to select their preferred brick and find the new product.
Dolores Chicken Chili debuted for the first time at limited Bristol Farms locations in early 2011. However, this time with 38 stores behind it, the item is sure to bring in new traffic.
The 20-ounce and five-pound packages of the original all-beef Dolores Chili Brick are currently sold in major grocery store chains such as Albertson’s, Food 4 Less, Vons, Ralphs and Smart & Final. It’s also featured on Philippe the Original’s (downtown L.A.) menu.
For more information about Dolores Chicken Chili visit www.DoloresChili.com.
Dolores Chili and Philippe the Original have joined forces to bring LA’s Favorite Chili and the famous French Dipped Sandwich together for one tasteful experience. Tuesday, Jan. 31 marks the second annual “Free Chili Day,” at Philippe’s, sponsored by Dolores Chili. “It’s a great opportunity for chili and French Dipped sandwich lovers to come together,” said Dolores president David Muñoz. Philippe’s has been serving Dolores Chili for decades. Patrons can enjoy a cup or bowl of chili any day of the week topped with diced onions and/or shredded cheddar and a side of crackers for $2.20 a cup or $3.10 a bowl. On “Free Chili Day” a purchased French Dipped Sandwich qualifies for a complimentary cup of chili with a voucher. Only the first 500 to receive a voucher at either of Philippe’s entrances will get to participate. Vouchers start being handed out at 10:30 a.m. The chili supply won’t last longer than noon. Last year 500 cups of Dolores Chili were given out in an hour and fifteen minutes. “We anticipate great success again,” said Muñoz. “Get there early.” For more information about “Free Chili Day” please visit www.dolorescanning.com or www.philippes.com. At a glance: What: Free Cup of Chili Day sponsored by Dolores Chili When: Tuesday, Jan. 31 starting at 10:30 a.m. Where: Philippe the Original 1001 N. Alameda St. Los Angeles, CA 90012
Dolores Chili Brick, simply known as Dolores Chili and dubbed “L.A.’s Favorite Chili” has been satisfying palates for over 50 years. In the past, Dolores Canning Co., the East Los Angeles-based manufacturer of Dolores Chili has sponsored the California State Chili Championship. From 2010-2011, Dolores Chili also participated at off-road racing events, 5K and 10K runs, cook-offs, church fairs and cancer walks in LA, San Bernardino and Orange counties sampling the famous chili, demonstrating recipe preparation, and handing out promotional items. During the remaining 2011 and into 2012, Dolores Chili is more aggressively hitting the streets. The calendar is filling up with more runs, walks, street fairs and various events. At each event, Dolores Chili sets up a 10 x 10 booth and samples enough chili and promotional products for a single or multiple day gig. "We enjoy getting out in our local area, to meet & greet our Dolores Chili fans and to give back to those who buy our product. We love to support events that benefit the community", said David Munoz, company President. Chili Fritos and a straight “cup of red” are two popular items sampled during events at the Dolores Chili booth. Booth visitors will receive coupons, and promo items and gear such as mouse pads, pens, key chains and T-shirts. To set up a Dolores Chili booth at your next event, please contact dave@dolorescanning.com.
Are you entertaining family and friends for this weekend’s official summer kick-off?
If so, then the grill is probably ready for firing up.
Dogs and burgers are the most popular items to throw on the grill to start the summer season, but we all know it’s the fixings and sides, which make those traditional favorites.
Dolores chicken or all beef Chili Brick® make a great side or topping on both burgers and dogs.
Prepare Chili Brick® in a pan on the stove, add water or broth to taste, and top off your burger or dog. One 20-ounce brick makes 4-6 servings.
Chili Brick (all beef) are sold at most major grocers such as Albertson’s, Food4Less, Stater Brothers, Ralphs, Cardenas or Superior in the fresh meat case near fresh poultry and ground beef. Sometimes the bricks are sold behind freezer doors as well. Smart&Final carries a larger, 5-pound tray.
The chicken brick is sold at Superior and Bristol Farms locations.
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